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PUBLISHED BY AND FOR THE EMPLOYEES OF THE HAMILTON STREET RAILWAY COMPANY VOL 10 © MARCH, 1994 


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Survey Targets Customers 
on the King, Barton and 
Beeline Routes 


In an on-going effort to improve the quality of the service we deliver to our 
customers, an extensive customer survey on the King, Barton, and Beeline 
routes has been undertaken. A follow-up survey is planned later in the 
Spring. 

Continued page 5 - See Service Quality 
Cover: Operator Sareen Jagjit and Acting Inspector Andy Folkstra talk 
with customers on the King route. In February, Andy was hand-delivering 
customer survey forms to HSR passengers on the King, Barton and Beeline 
routes. "I've been talking to the drivers and the public," says Andy, “and 
they feel the company is listening to them. We're all looking forward to 
the results of the program." 


BUS BEAT 

is produced by the 
Customer Services 
Division of the Hamilton 
Street Railway Company 
330 Wentworth St. North 
Hamilton, Ontario 

L8L 5W2 

(905) 528 4200 


Editorial opinions 
expressed are not 
necessarily those of 
the department. 


Please forward all 
submissions to one of 
the following Bus Beat 
representatives: 


Christine Bishop, 
editor, ext: 420 

Keith Andrews 267 

Christine Fruck B22 


Edy Graziani 251 
Rabin Daljeet 276 
Gord Heidman 251 


Rosanna Melatti yp ip 
Carole Morris-McHugh 


426 
Rick Toni 984 
Steve Walsh 284 
Submission deadline for 
the next issue is 
\pril (1) 1994 
OT 


Recycled Paper 


To Your 
Health 


Mary Beth Beasley 
Kmployee Health Centre 


WINTER ITCH 


FROM A YEAR of HEALTHY HINTS 
Don R. Powell, Ph.D. 


Oh that winter itch! Your skin feels as rough and 
dry as sandpaper. If your skin is chapped, 
cracked, and inflamed during the coldest month 
of the year, take heart. Relief is a simple matter 
of water conservation. 


The basic problem is lack of moisture. Anything 
that steals moisture from the skin will result in 
dryness and chapping. The drier the air the more 
rapidly moisture evaporates; in winter, heated 
indoor air tends to be dry. Also, soap and 
excessive bathing or showering strips the skin of 
its natural oils, compounding the problems. The 
dehydrated cells begin to shrink and separate 
leaving a network of painful cracks on your skin. 
Dry skin affects everyone, but older people have 
it worse, as oil production gradually declines 
with age. 


Since you can't change the weather or your age, 
try these suggestions if you want to prevent 
winter itch: 

¢ avoid bathing or showering more than once a 
day  ¢ alternate bath or shower days with 
sponge bath * use mild soap and lather as little 
as possible; select a moisturizing soap instead of 
a deodorant one ¢ don't apply soap directly 
to the skin - soap up a washcloth instead * add 
a bath oil to bathwater * pat your skin dry 
with a towel instead of rubbing it dry and apply 
moisturizer immediately * apply lubricating 
skin cream or lotion several times a day to 
affected areas - petroleum based creams work 
well ¢ avoid immersing your hands into hot 
water and strong dishwashing detergent - wear 
rubber gloves e lower the setting on your 
heating thermostat so you're comfortable but 
not toasty ¢ use a humidifier to add moisture 
to the air, or have one connected to the furnace 


Use-It-Lose-It-Users 
Happy with EHC's 
Fitness Program 


By the time this issue goes to print, EHC's "Use It 
or Lose It" participants will have reached the end 
of their six-week fitness program. Congratula- 
tions to all who ‘hung in’. If you have questions 
about the fitness and exercise program, call 
Mary Beth at ext. 264. Apparently several em- 
ployees, who missed out on the program, have 
asked about setting up another session - so stay 
tuned. 


What are some of the Use-it-or-Lose-it partici- 
pants saying about the program?: 


Cindy Day, Marketing/Customer Services 
"Information package well put together - outlines 
various aspects of exercise and nutrition." 


Larry Griffiths, Ticket Office: 
"The exercise almost killed me but I enjoy it." ¢ 


Sue Irwin, Operations: 
"So far, so good. I think it's a good program and 
very informative." 


Bob Sheldrick, Maintenance 
"Working good so far! It helps to keep your mind 
focused on a healthier life style." 


Dale Turvey, Commissioner: 
"Very good. Provided incentive. I've changed my 
diet and I exercise more." 


Carol Wildeman, Systems 

"Nice to have a whole bunch of people involved; 
makes you feel better to see that other 
employees have the same interest ." 


Mary Beth Beasley and Use-It-or-Lose-It 
participants Jan Jakubiak, Harvey Hughes and 
Harvey Greer, during their fitness appraisal. 


—_<€£__7 2c 


3 
HOW YOUR SERVICE COULD 
BE AT FAULT 


Jim Clemmer 
Globe & Mail, October '93 


breakdowns come from organizational structures, 
and only 15% from people in the trenches) 


5° the line of sight to external customers 
is blurred (many people in the company, not 
dealing directly with the customers, often don't 
understand - or care about - customer expecta- 
tions and how their work ultimately helps or 
hinders those expectations) 


Says Harvard business school professor Rosabeth 
Moss Kantor: "Despite the recent media corona- 
tion of King Customer, many customers will re- 
main commoner. Most businesses today say that 
they serve customers. In reality, they serve them- 
selves. 

Most organizations only talk about treating cli- 
ents better. Executives don't understand what 
outstanding service looks like, and are not ready 
to turn their organizations inside out to provide it. 
They try to paint happy faces on their front-line become "passengers," “taxpayers, etc.," they be- 
people or they bolt a service program on the side come less humane - service becomes less effec- 
of their organization, rather than making it a part tive) 

of their core strategy." 


6° focus is on customer acquisition rather 
then retention (recruiting new customers is a 
higher investment priority than retaining old 
customers) 


7* customers aren't people (when customers 


@ » article continues and lists 

1e following major reasons why 
only a few organizations have 
managed to turn "rhetoric into 
reality": 


and HSR's Service ? 


Are we making improvements? 


Yes. e The Service Quality Team spent a 
lot of time and energy investigating customer | 
concerns and are setting up a demonstration 
on the King, Barton and Beeline routes to 
show how we can improve customer service. 
¢ Our customer contacts investigation and 
follow-up has been improved so that we have 
better information on service problems and 


Bus Beat asked Bill 
O'Brien, Director of 
Transportation Services, 
to comment on Mr. 
Clemmer's article and 


how it relates to the 
2¢ little or no customer HSR: 
data (positive feedback is ac- 


1° little or no segmenta- 
tion Of markets and cus- 
tomer groups (organization 
tries to be everything to every- 
body) 


knowledged but negative data 
is denied - no systematic con- 
nection to customer expecta- 
tions) 


3° organization is man- 
aged from the inside out 
(customers are not involved as 
partners in research and devel- 
opment; "If customers don't like 
our solutions, they have the 
wrong problems") 


¢ employees are treated 
as source of service break- 
downs (programs are aimed al 
‘fixing the front line,’ however, 
research shows 85% of service 


This is a good article and the concerns are 
valid. However, |am not as cynical as Profes- 
sor Kantor. Progressive organizations are 
becoming more concerned with providing 
good customer service. They are not doing it 
to be trendy - they are doing it to survive in 
the very competitive environment we live in. 
If we don't satisfy our customers' needs they 
will go elsewhere. This applies to public 
transit just as it does to manufacturing in- 
dustries. 


In 1993, the HSR received over 1400 com- 
plaints from our customers. Also, in 1998, 
our ridership dropped almost 6% from the 
previous year. Clearly, our customers want 
us Lo do better. 


what our customers would like. 
¢ There have been significant efforts in the 
last couple of years to provide the front- line 
employees with the best available training 
and equipment to do their jobs. 


All of these initiatives are helping to provide 
better service to the customers. Obviously, 
there is more to do and 1am confident we will 
rise to the challenge. 


As I continue to meet more and more of the 
employees of the HSR, I remain impressed 
with the professionalism and commitment 
that most employees bring to their jobs. As 
individuals and as a team, I see a dedication 
to serving our customers that is "reality, nol 
rhetoric". 


S BE “AT ° M/ aie +H '94 


HSR ENGINEERING DIVISION 
- Automotive Mechanics 


HSR mechanics working around the clock at MRTC and WSTC 
are responsible for keeping our fleet safe and efficient. The 
fleet consists of about 211 buses, 11 cars, 10 trucks, 5 vans, 
and about 15 miscellaneous vehicles such as sweeper, trac- 


tor and snowblower. As well as keeping up with the general 
repair of these vehicles, our behind-the-scenes mechanics 
conduct preventative maintenance inspections, ministry 
safety inspections, and also handle all road calls. 


Wentworth Street Transportation Centre 


eo 
Bill Brock Paul Chiarelli Kevin Clark Gary Fleming Dave Kirkham Paul Osborne Rick Toni 
Apprentice Afternoons Afternoons Days Foreman Afternoons Days 
Photos Unavailable: 
Wilf Agnus Dave Chalmers Derick Jermy Tariq Lone 
Nights Nights Nights Nights 
Ted Balicki Scott Dalgetty Norbert Kemmler Biswas Ramessur 
Afternoons Nights Days Days 
Ron Belliveau Ewald Gollan Alex Kupi John Rice 
Days Nights Nights Nights 
Kerry Wood Bill Brach Lyle Jackson Robin Lambertus Mario Spinosa 
WSTC-Afternoons Days Nights Nights Days 


Mountain Regional Transportation Centre 


Alex Czeto 
Overhaul, Days 


Phil Cicci 
Days 


Sid Day 


Larry Erskine 
Days 


Paul Latham Enzo Lavia Bill Lupkoski 
Days 


Overhaul, Days Days Days 


Bill Melia 
Days 


Chuck Smith 
Days Apprentice 


Kim Smith 


Photos Unavailable: 


Bhajan Birk 
Nights 


Daniel Erskine 
Nights 


Rob Fels 
Nights 


Peter Garrick 
Days 


Shawn. Harris 
Nights 


a Haggar 
Days 


Daljeet Juneja 
Nights 


Howard Lewis 
Days 


Mike Lipnicky 
Days 


William Marsh 
Days 


Doug Murray 
Foreman 


pally Slack 
Nights 


Andrew Smith 
Days 


William Stevenson 
Nights 


Cino Tedesco 
Nights 


Steve Townsend 
Nights 


ERVICE 
ALITY 


Continued from cover 


Schedule adherence on the King, Barton, and 
Beeline routes is being tabulated on a weekly 
basis. The results are posted in the operators 
lounge and near the cafeteria. Our goal is to 
provide a consistent 90% (or better) level of on- 
time performance to our customers. 


The initial response to the On Street Service 
Improvement Program (OSSIP) which was im- 
plemented early in January 1994, is encouraging 
- keep your submissions coming. 


If you are aware of a service related problem, 
or have a recommendation to improve the 
quality of our service, fill out an OSSIP sub- 
mission form (available at the dispatch office) 
and send it to the Superintendent's office. Your 

ubmission will be acknowledged, investigated, 
@: forwarded to the OSSIP committee for 
consideration. 


Your participation in this important program will 
help us improve our service. 


John Caldwell/Jim Dorey, Service Quality Team 


Customer Says... 
Re Loy 2 


é 


HSR customer, "Joe" is generally pleased with 
our service. "However," says Joe, "It could be 
better if compared to Ottawa - that's where | 

sed to live. Also, I think your female operators 
@. doing a great job - | was surprised." 


SS&A group take on more 
claims and new team members 


On January 3, 1994, Safety Service and Adjust- 
ers combined their resources with the Region. 
SS&A is now responsible for adjusting all claims 
initiated through all departments of the Regional 
Municipality of Hamilton-Wentworth and imple- 
menting risk management programs for the Re- 
gion. This includes selection and purchase of 
insurance, accident investigation, loss prevei- 
tion, and loss control techniques. 


Welcome Aboard 


As a result of this amalgamation - and certainly 
a bonus for the HSR - Bob Zolaturiuk, Insurance 
Coordinator and Lynne Brown, Claims Secre- 
tary, from the Region's Finance Insurance sec- 
tion have joined the SS&A department. 
Welcome aboard Bob and Lynne! 


Lynne Brown 


Bob Zolaturiuk 


What a wild winter! 


And it ain't over yet... 


A record breaking cold spell, along with several 
notable snow storms, hit the Hamilton area dead- 


on in early January, and does not appear to be 
finished with us yet. 


nn 


The snow doesn't bother me so much," said HSR 
operator Ron Wrigley, "It's the extreme cold that 
got to me more than anything." Ron, who has 
been driving for 10 years, says it's "the other guy 
you've got to look out for" in severe weather 
conditions. 


During these recent winter tirades, HSK employ- 
ees were superb! From operators to mechanics, 
the information staff, ticket couriers... just every- 
one, met the situation straight on and kept the 
buses moving. Although we did receive com- 
plaints (late buses, etc.), we also received tre- 
mendous feedback from our customers, and the 
community, about our committed service. 


A wild winter? Hey, with the team work of our 
service line, maintenance crew, and operations... 
we don't have anything to worry about. 


Bus Check 
Hits Record 
Number 


All that snow and the 
unrelenting, extremely cold 
weather kept Bus Check "on 
its toes" during the month of 
January. In fact, on Friday, 
January 7th, Bus Check 
processed 13,989 calls - an 
all-time record! Other 
January Bus Check calls: 


Thursday 13 9,945 
Friday 14 10,468 
Saturday 15 8,950 
Sunday 16 1,333 
Monday 17 10,577 


Tuesday 18 10,352 
Wednesday 19 10,429 
Thursday 20 11,690 


KAT * MARGH '9 


IS@ our people please 


"85 years 
ago: Street 
Railway 
lMmployees 
Union 
planned to 
seek an 
increase in 
waees of 
two cents 
an hour and 
have the 
compan) 
pay half the 
cost of 
uniforms." 


Memoriam 


Muir, William Andrew 
Sunday December 12, 
1993 in his 77th year. 
sill retired from the HSR 
in December 1982 after 
34 years of 
service. 


"On behalf of the Easter seals children and the 
Rotary Club of Hamilton, thank you for your kind 
contribution of a wheelchair accessible bus (CNG 
If Bus) for our Christmas party on December 12. 
The Rotary Club provides many programs and 
services for children with disabilities through the 
‘aster Seals Program. Due to your generosity, 
we had many happy faces" 
Aznive Mallett, Executive Director 
Path Employment Services for the Disabled 


".Thank you very much for the mini bus that 

took some of our seniors shopping on December 

9. It was a very nice gesture. The driver was the 

best, and we enjoyed the trip (a lot of us don't get 
very far) to the Centre." 

Thanking you, from all of us, 

Dorothy Peters, Hamilton 


"".. After a few phone calls to HSR's Lost and 
Found Department, | was able to retrieve my 
purse (in less than 15 minutes)! I was so im- 
pressed by the speed and competence with which 
this incident was handled - also the very pleas- 
ant, reassuring manner of the gentlemen (opera- 
tor Bob Davie and Ticket Office employees) 
involved. | want to thank them and let them know 
how much | appreciated their understanding and 
help." 
Most sincerely, 
Isabel Naucekivell 


Other Employees 
Commended 


December '93 - January '94 


Operators: 
Pasquale Almonte, Bill Blair, Matthew Conry, 
Frank Dougherty, John Paul Garner*, Mario 
Giannini*, Rick Moran, Keith Ruck, John Sandor, 
Bruce Snively(2) 

*also mentioned in our last issue 
Inspectors: 
Joe Loosemore 


Marketing & Customer Services 
Jane Petrie 


The following is a break down of various Opera- 
tion Pal reports between the months of Decem- 
ber, 1993 and January, 1994. 


Vehicle Accidents 3 
Person in Distress 4 


Suspicious Person 2 
Missing Person 2 


Multi Media 
Promotion 
Picks up Ridership 


HSR's advertising campaign, conducted between 
during September 1 and December 12, 1994, 
"was tremendously successful in generatin 
awareness for the HSR." We received posit 
feeedback from passengers, as well as employ- 
ees, regarding the Employee Profile interior bus 
cards which presented HSR staff as knowledge- 
able and helpful professionals offering an impor- 
tant and valuable community service. 


During the four month campaign period, actual 
ridership exceeded budget ridership by 203,888 
trips, generating additional revenue for the sys- 
tem. 


CHML to Broadcast 
HSR Service 


To help notify HSR customers of possible service 
delays, CHML Radio will be checking in with , 
control room twice each day. In case of a sno 
storm or other traffic-related emergencies, the 
Hamilton radio station will contact the HSR fre- 
quently throughout the day to keep HSR passen- 
gers informed. 


ONGRATULATIONS 


Pre Christmas Time Cheer... 


'Twas the week before Christmas and all through event more than a few 
the company... employees were celebrating the times, HSR's Ladies Night 
festive season: finally took place at Shirley 
Hannigan's house on Fri- 
day February 4. The guest 
appearance of Veronica 
(Ronny) Mallon, added a special touch to the 
evening. 


Anniversaries 


Communications Officer, Carole Morris- 

McHugh, insisted that we broadcast news of her 
Christine Symonyai, Lurch, Chris Campbell, 11th year of wedded bliss with husband Gerald. 
Dan Arnott, Jim Dahms, Nick Pellegrino, Bob Official date of this earth-shattering event was 
Hamilton and Paul Brown, celebrate the season —_- January 27, 1994. 

~ their favourite mountain spot, and 


Perfect Attendance PEOPLE > 


Awards _ ON THE MOVE 
: ; — | Paul Brown 
Congratulations to all employees (Administra- Component Mechanic 
tion 35, Maintenance 30, Operations 165) who | effective November, 1993 


made the perfect attendance list for the quarter 


‘ ( ae : Garv Famz 
ending December 31, 1993. The winners of this ary Fama 


Lubricator 


rransit Attendance Award Program were: | affective December. 1008 
Dorothy Cantrill, Prince Dauda and Steve Tyios | 
- all from operations! Nick Pellegrino 
Inf ion Cla. C With | i | Painter (revised) 
‘Mat TK 0 AC B ns mm AV " * ffective . » f 
Pe ice, Miley OWNS aroun The 1993 Yearly Perfect Attendance list showed —_|_ effective November 1993 


with Santa's wig, and, 71 employees (Administration 22, Maintenance 


: : P eRe : h ick Rinald 
6, Operations 43) eligible for the $1000 draw to ee 


HSR Ticket Agent 


be held in April '94, during Team Week. effective November. 1993 
The attendance list for 2 Days or Less showed Walter Scott 
125 employees eligible for the $250 Team Day Service Line Worke1 


Draw (Administration 14, Maintenance 24, Op- effective December, 1993 


erations 87). 


Kidney Car Program 


The Kidney Car Program accepts any 


eas, radiator, antifreeze, bat- 
teries, transmission fluid, etc., 


?.. the Three Wise Women (Former CCL Ladies, 


Julie, Marg and Sheila) meet for some holiday motor vehicle in any condition. In return, will be disposed of in an envi- 
7 c c u ALC / ‘ GQ) . ; > ‘ > ¢ roo 1} > f 
cheer at Alistair's place you get a free tow and an income tax receipt for ronmentally responsible way. 

c d obec 4 c . a Pies — 7 
And. although the weather cancelled the annual the auction selling price, or for the salvage value Call 1-800-565-5511 for 
f we ¢ Bb ) 


of the vehicle. The program ensures that the oil, more information. 


~~ 
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DQ q } V 
¢ BUS BE 


AT « MARCH '94 ° 


Gord Heidman 
Systems Department 


You may have noticed a flurry of activity 
over in the Marketing area in recent 
days. We certainly have. Our friends in 
Marketing have traded in their old ter- 
minals and bought Personal Comput- 
ers. (For you techies, most of the PC’s 
are NEC 486/33MHZ with 210mb of 
disk. A few special applications re- 
quired the faster 66mhz boxes.) We 
noticed because we had the joyous task 
of setting them up and attaching them 
to the network. Our own Jamie Dunlop 
has developed a standard PC installa- 
tion routine for the network gadgetry 
and assorted software. It’s so good 
that even | managed to setup and in- 
stall a PC! We have installed several 


Sports & Rec 


Slo Pitch 

WANTED: 15 Players to participate 
on a mixed recreational Slo-Pitch 
Team sponsored by the HSR Sports/ 
Rec Committee. All games will be 
played on Sunday evening at 6:00 
p.m. beginning May 15, 1994. Reg- 
istration fee is $40.00 per person. 
To obtain registration form (first 
come basis) contact operator Gord 
Winger, badge 595 or call 387-1608 


Golf Tournament 
Sunday June 5th, 1994 - Stay tuned 
| for more info! 


programs and utilities on the network. 
This makes them centrally available 
and easy to upgrade (once instead of 25 
times for each PC). Drop by the Mar- 
keting area - they'll be happy to show 
off the new capabilities. 


‘ 


Installation of the new “pizza box” sized 
VAX’s is now complete. They’re teeny 
but fast! Preliminary results show that 
tasks formerly taking 15 minutes of 
processing now finish in about 6. These 
seem to be typical of the results you can 
expect on alinost everything (ie. it takes 
about 2/5 of the time it used to). As | 
mentioned last time, the new equip- 
ment is saving us about $1,000 per 
month and takes up much less space. 
Drop by for a quick tour! 


In other news, work is well underway 
on a new Customer Contact Database. 
This is one of the many initiatives of the 
Service Quality Team designed to im- 
prove our responsiveness to our cus- 
tomers. In January, Kevin published a 
series of graphs (near the cafeteria) 
showing on-time performance trends. 


ee 


Rosemary Wins 
Weekend Get-Away 


Rosemary Biro was the Grand 
Prize Winner of Sports and Rec's 
Valentine's Day draw. Second 
place winners were: 

Dan Arnott, Christine 
Cowperthwaite, Paul Irwin, Dave 
Kirkham, Mark Marangoni, Silvana 
Melatti, Bob Pauhl, Gerry Roach, 
Kon Walker and Richard Weichelt. 


MYSTERY 
PHOTO 


Can you identify the photo below? 

If so, call Rosanna at ext: 222. 
All correct 

answers will be 
entered in our 

HSR T-Shirt draw. 
Contest closes 

~ Maroh.31, 1994. 


Mystery Photo 
Unidentified 


® 


Tom McCaffery 
Tom McCaffery was featured as the 
Mystery Photo in Bus Beat's Winter 
1993 edition. Tom started working 
with CCL in 1972. He has been an HSR 
Inspector since 1989. 


Amberg” 
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U.S 


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